When your business is personal and your company is more than just a means to an end, you want your professional communications and marketing firm to possess the ability to integrate and identify with that passion.
As founder and principal of K2M Creative Media, Daniella HarPaz Mechnikov knows that the keystone for effective messaging is the creative and client relationship. To truly communicate your brand, business or services, you need a firm that walks in your shoes. Daniella loves shoes.
Of course, client and creative can fall in love, but love without the ability to execute is just friendship. You’re not paying for friendship, but you are hoping that your creative firm gets your company like your friend understands your needs.
K2M has a deep bench of media, creative and technical experts who act as a fully integrated unit for each client. With Daniella at the helm, K2M deploys its resources to broaden your reach, solidify your message and grow your customer base.
With a varied client base, Daniella’s depth of knowledge has become one of her strongest assets in helping assess her clients’ needs. From traditional media buys to guerrilla marketing, the execution depends on the objective. The objective is fleshed out and defined through the relationship. The relationship is created because Daniella is all about connecting with people–and you’ll really enjoy her company.
As the child of a psychotherapist, she gets it, she’s talked about it, she’s analyzed it and she’s stronger for it. As a former teacher, she has the ability to mine for the answer, message and target. As an entrepreneur, she knows that your business is personal.
Ultimately, engaging in creative services is a matter of trust. Do you trust your brand, message, service and livelihood to someone other than yourself? Daniella gets it. She knows that your baby is her responsibility and that’s why she hasn’t had a good night’s sleep in the years following K2M’s founding.
Find out how Daniella and her team of professionals can weave you into their world of creative strategy.